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Hennessy's First RTD Cocktail Line Brings Cognac Into a Growing Category

With three summer-ready flavors, Hennessy is bringing cognac cocktails into the ready-to-serve space as consumer demand for RTDs continues to rise


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A photo of a soccer player holding a blue and white soccer ball and the special-edition beer "It's Called Soccer."
Beer

How Breweries Turned the 2026 World Cup Into Sales

With soccer fans drinking taprooms dry and weekday draft beer sales up, the 2026 World Cup was a win for the beer industry. Can breweries leverage this playbook for future events?