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Hennessy's First RTD Cocktail Line Brings Cognac Into a Growing Category

With three summer-ready flavors, Hennessy is bringing cognac cocktails into the ready-to-serve space as consumer demand for RTDs continues to rise


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How Soju and Shōchū Are Reshaping the Asian Spirits Category
Spirits

Soju and Shōchū Are Paving the Way for Asian Spirits in the U.S. Market

As consumer interest grows, soju, shōchū, and baijiu are following distinct paths in the U.S. market, signaling that Asian spirits are evolving beyond a single trend