This advertising content was produced in collaboration with our sponsors, Tito’s and Weber Ranch.
Vodka has long dominated the spirits market. As the backbone of countless cocktails, both classic and modern, consumer demand rarely wanes. In 2023, vodka sales reached $7.2 billion, accounting for 30 percent of all spirits volumes, according to the Distilled Spirits Council of the United States (DISCUS).
A relatively neutral flavor profile has given the spirit broad appeal, yet today’s vodkas are far from neutral, and top-quality products quickly rise above the competition. Whether uncommonly smooth or uniquely fruity, the best vodka brands have a clear point of distinction.
For both on- and off-premise buyers, staying on top of vodka trends is a must. Consumers continue to seek out this ever-popular spirit year-round, but as they become more discerning with their purchases, higher-quality products are driving sales. Here are two top brands to know. Each one delivers on the key qualities consumers care about most.
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Tito’s Handmade Vodka
The career of Tito Beveridge, a sixth-generation Texan, took many twists and turns before he finally settled into his calling: making a vodka so smooth you can drink it straight. But following his dream was not without its challenges, like building out a new distillery, debt, and, unexpectedly, caring for a growing pack of stray dogs that showed up on his plot of land in rural Austin.
But soon, Tito’s risky bet began to pay off. The vodka, made in old-fashioned pot stills inspired by the distillation methods of single malt scotches and high-end French cognacs, became well known and loved for its super smooth and clean taste, attracting plenty of loyal customers. Tito’s has since become a staple on retail shelves and back bars, and new 50-milliliter four-packs are making Tito’s ideal for on-the-go adventures, gifting, and get-togethers.
Throughout this success, however, the Tito’s team never overlooked those stray dogs in need. In fact, they became the basis for Tito’s Vodka for Dog People program, which has rescued over 140 distillery dogs and supported thousands of animal-focused nonprofits. By participating in countless yappy hours and sponsored events, and offering dog-friendly workspaces, Tito’s has built a reputation not just for great vodka, but for bettering the lives of pets and their families.
Weber Ranch Vodka
Blue Weber agave is well-known for the extraordinary flavor it lends to tequila, but the wonders of this high-quality ingredient don’t end there. While most vodkas are made from fast-growing wheat, corn, or potatoes, Weber Ranch Vodka is made from Blue Weber agave that is harvested by hand in Jalisco, Mexico, after about seven years of maturation. The mature agave is distilled and imported to the Weber Ranch Distillery in Muenster, Texas, where it is further distilled using an exclusive process.
In fact, Weber Ranch Vodka is made exclusively from Blue Weber agave and water from the local Trinity Aquifer, honoring the quality of the agave. This also results in a vodka that is naturally free of gluten, carbs, and sugar, and it is further certified Kosher by OU and verified additive-free by the Additive-Free Alliance.
This commitment to high-quality, pure ingredients and patience results in a singular vodka of uncompromising quality. Weber Ranch Vodka is uniquely fruity and sweet with a rounded, velvety mouthfeel and a clean finish. It can be enjoyed in the signature Weber Ranch Water cocktail, a refreshing blend of Weber Ranch Vodka, Topo Chico mineral water, and lime juice, or mixed into traditional vodka and tequila cocktails, from martinis to margaritas.
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