
Why ‘Active Agers’ Could Help Drive Post-Pandemic Sales
Consumers over 50 are drinking more, spending more, and embracing innovation more than past generations. The industry should stop ignoring them
Andrew Kaplan is a freelance writer based in New York City. He was managing editor of Beverage World magazine for 14 years and has worked for a variety of other food and beverage-related publications, and also newspapers. Follow him on Twitter at @andrewkap.
Consumers over 50 are drinking more, spending more, and embracing innovation more than past generations. The industry should stop ignoring them
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