The TTB’s Category Problem
Baijiu expert Derek Sandhaus explains how the TTB creates confusion and limits diversity by ignoring a wide range of distillates, from soju to aguardiente
Derek Sandhaus has written several books on Chinese history and culture, including Baijiu: The Essential Guide to Chinese Spirits and Drunk in China: Baijiu and the World’s Oldest Drinking Culture. He is a cofounder of Ming River Sichuan Baijiu and currently serves as the brand’s communications director. He is also the editor of DrinkBaijiu.com. He lives in Washington, D.C.
Baijiu expert Derek Sandhaus explains how the TTB creates confusion and limits diversity by ignoring a wide range of distillates, from soju to aguardiente
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