Do Spirits Need to Be Sustainable to Sell?
Younger generations increasingly look to brands’ sustainability credentials when purchasing. What does this mean for both large and small spirits companies going forward?
Hollie Stephens is a drinks writer originally from London and currently based in New Mexico. Her work has been featured in Wine Enthusiast, Fortune, VinePair, and many other publications.
Younger generations increasingly look to brands’ sustainability credentials when purchasing. What does this mean for both large and small spirits companies going forward?