Winter Is Coming—So Why Isn’t Every State Making Cocktails-to-Go Permanent?
Jeff Carroll on how new challenges for on-premise operators—and increasing channel overlap—highlight the need to modernize an outdated three-tier system
Jeff Carroll is general manager, beverage alcohol at Avalara. He’s responsible for leading the overall strategy and growth for the business unit. Jeff’s experience includes more than 14 years of senior leadership in beverage alcohol and sales tax compliance SaaS solutions. Jeff joined Compli in the fall of 2017 and was subsequently promoted to chief product officer, responsible for product development, sales and marketing, and business development prior to the Avalara acquisition in 2019. Jeff also sits on the board of directors of Free the Grapes.
Jeff Carroll on how new challenges for on-premise operators—and increasing channel overlap—highlight the need to modernize an outdated three-tier system