The New Economics of Craft Beer
With craft beer sales declining in a mature industry, what are breweries doing to stay afloat?
Contributing editor Joshua M. Bernstein is a beer, spirits, food, and travel journalist, as well as an occasional tour guide, event producer, and industry consultant. He writes for the New York Times, Men’s Journal, New York magazine, Wine Enthusiast, and Imbibe, where he’s a contributing editor in charge of beer coverage. Bernstein is also the author of five books: Brewed Awakening, The Complete Beer Course, Complete IPA, Homebrew World, and Drink Better Beer.
With craft beer sales declining in a mature industry, what are breweries doing to stay afloat?
As the brewing industry struggles, some breweries are building out distinct satellite taprooms to boost profitability
Alternatives without carbonation, improved customer service, and brewery consolidations are on deck for the coming year in beer
To find new sales channels in a flagging market, breweries are partnering with third-party shippers to bring fresh beer to customers’ doorsteps
With Asian-inspired beers like Lemongrass Witbier and Yuza Blonde, Dokkaebier CEO Youngwon Lee is expanding the flavor profiles of craft brews to serve more diverse audiences
From gene-editing technology to cryogenic freezing, scientific innovations in hops are helping brewers improve efficiency and deliver new, intense IPA aromas
Craft breweries are adopting a mass-market style to create lagers that are more approachable in terms of both cost and flavor
Variety packs, homegrown grains, and fewer SKUs are all on the docket for the beer industry in the coming year
As recreational cannabis laws change rapidly across the U.S., breweries are using their existing infrastructure and experience to create drinks with a different buzz
Too much foam is often treated as a flaw, but some U.S. establishments are embracing this little-known Czech custom
Breweries are using kveik, a kind of Norwegian farmhouse yeast, to produce lager-like beers in a matter of days or weeks rather than months
As hazy-IPA fatigue sets in, breweries across the U.S. are finding success revamping the bitter West Coast style