Cartoons Are Becoming the Beer Industry’s Best New Sales Tool
Breweries are channeling Marvel culture to create compelling graphic labels that draw in a new generation of beer drinkers
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Six Beer Industry Trends to Watch in 2021
Breweries were forced to adapt in 2020. Which pivots are poised to become permanent fixtures on the brewing landscape?
Why the Alcohol-Free Category Is Thriving
Many assumed the pandemic would end the sober-curious movement. They were wrong
A Generation of Pandemic-Inspired Beer Labels
How breweries are highlighting social distancing and stay-at-home orders with creative packaging
Craft Brewers’ New Frontier: Hard Seltzer
Armed with fresh fruit and locally sourced ingredients, smaller breweries are creating an artisan niche in the fast-growing hard seltzer category
Hard Seltzer’s Race to Differentiate
How beer and wine producers are pushing the category in new directions
Hazy Session IPAs on the Rise
Brewers are finding success with low-ABV versions of a typically higher-proof style
Why Brewers and Retailers Are Turning to Smoked Beer
In an increasingly IPA-centric beer world, brewers are finding success with smoked beer
Forging a Multicultural Future for American Beer
The owners of San Diego’s Border X Brewing use their Mexican heritage to bring diversity to their beers and taprooms
Origin Malt is Igniting a Seed-to-Sip Beer Revolution
How the Ohio-based malt house aims to bring barley production back to the Midwest
Why Craft Brewers Are Turning to Large-Format Cans
Larger sizes and increased availability are among the reasons grab-and-go tallboys are enticing new consumers
Why Brewers Are Turning to Cocktails for Inspiration
The flavor profiles of classic mixed drinks are helping breweries set their beers apart—and capture a wider demographic