Why Craft Brewers Are Turning to Large-Format Cans
Larger sizes and increased availability are among the reasons grab-and-go tallboys are enticing new consumers
Contributing editor Joshua M. Bernstein is a beer, spirits, food, and travel journalist, as well as an occasional tour guide, event producer, and industry consultant. He writes for the New York Times, Men’s Journal, New York magazine, Wine Enthusiast, and Imbibe, where he’s a contributing editor in charge of beer coverage. Bernstein is also the author of five books: Brewed Awakening, The Complete Beer Course, Complete IPA, Homebrew World, and Drink Better Beer.
Larger sizes and increased availability are among the reasons grab-and-go tallboys are enticing new consumers
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