How Wine Reps Can Land New Restaurant and Retail Accounts
Tips and tricks from wine sales reps on connecting with new buyers, from leveraging winemaker relationships to harnessing data tools
Kathleen Willcox is a journalist who writes about food, wine, beer, and popular culture; her work has appeared in VinePair, Edible Capital District, Bust magazine, and Gastronomica, and on United Stations Radio Networks, among other venues. She recently coauthored, with Tessa Edick, “Hudson Valley Wine: A History of Taste & Terroir.” She lives in Saratoga Springs, New York.
Tips and tricks from wine sales reps on connecting with new buyers, from leveraging winemaker relationships to harnessing data tools
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