Mark McLaughlin

Hailing from Donegal, Ireland, Mark is a brand strategist and a leading voice on Irish Whiskey education, working across hospitality, global, and craft brands. He oversees the Irish spirits selection at The Dead Rabbit and leads the continued development of their world leading Irish Whiskey Genius program.


A warm lit conference room where the Dead Rabbit staff convene

How to Keep the Irish Whiskey Boom Going

As Irish whiskey growth in the U.S. dips for the first time in two decades, what should producers and brands do to recapture that momentum? The Dead Rabbit’s Mark McLaughlin has an answer