Why Some Producers No Longer Call Their Spirits Mezcal
A cumbersome certification process and growing consumer awareness have prompted more mezcal distillers to embrace the agave spirits label instead.
Max Garrone writes about wine, beer, and spirits and the cultures that create them. He cofounded Mezcalistas, where he is a contributing writer and continues to focus on the world of agave spirits.
A cumbersome certification process and growing consumer awareness have prompted more mezcal distillers to embrace the agave spirits label instead.
Traditional spirits like Armagnac may seem to leave little room for innovation, but a new generation is finding ways to highlight old expressions, while creating new styles and sales strategies to push this niche category forward
While tequila seems to be dominated by big brands and celebrity ventures, some traditionalists are returning to their roots to reinvent the category
A new craft movement, let by mezcal distillers, is reclaiming Mexico’s ancestral grain