The Problem with Wine Terminology in the Virtual World
Bartender-turned-retailer Nat Harry makes the case for bringing back taboo descriptors like “jammy” and “smooth” to connect with customers
Nat Harry is a cocktail and spirits professional with 15 years of experience in the beverage industry, including specialty coffee. They spent the last four years curating the spirits portfolio at San Francisco’s Cask stores. A career bartender, Nat fell in love with artisan spirits while running a farm to table bar program at Berkeley’s Revival Bar & Kitchen, and has received accolades including the East Bay Express award for Best Bartender in the East Bay. Nat received SevenFifty Daily’s San Francisco Rising Star award in 2019 and was a judge at this year’s SF World Spirits Competition.
Bartender-turned-retailer Nat Harry makes the case for bringing back taboo descriptors like “jammy” and “smooth” to connect with customers