
U.S. Importers Are Betting on These Up-and-Coming Wines
The niche regions and lesser-known grape varieties that importers see as potential new sources for significant wine sales
Roger Morris is a Delaware-based writer who for the past 20 years has contributed articles on wine, food, and popular culture to about a dozen publications in the U.S. and Europe. Currently, he writes for World of Fine Wine, Drinks Business, Meininger’s, VinePair, Wine & Spirits, and Global Drinks Intel, among others. In prior years, he taught writing at Arizona State University and the University of Delaware and was an industry marketing executive.
The niche regions and lesser-known grape varieties that importers see as potential new sources for significant wine sales
After a boom in online sales amidst pandemic-related restrictions, American wineries continue to invest in the DTC segment with in-person and virtual initiatives