Dispatch
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Sarah Bray, DipWSET, is a communications professional with a background in editorial and brand content creation, digital marketing, and event planning who focuses on wine. She’s currently the U.S. brand ambassador for Tenuta di Trinoro (Tuscany) and Passopisciaro (Mount Etna), as well as the European director of VinConnect, through which she liaises with top estates in Europe to develop their direct-to-consumer marketing channels. Bray is a founding member of the Bâtonnage Forum, a platform to discuss issues affecting women throughout the wine industry, and is part of the team that implements Sherryfest, an event that promotes the wines of Jerez to American audiences. She holds the highest-level recognition from the internationally renowned Wines & Spirits Education Trust—Level 4 Diploma in Wine and Spirits—and is a Master of Wine candidate.
DOCs don’t tell the whole story, here’s why terroir is a bigger indicator of the region’s quality
