Does Premium Whiskey Need a Box?
Secondary packaging signifies a bottle’s collectable status in the premium whiskey market, but, now that sustainability is top of mind, consumers are shifting their priorities
Ted Simmons is a lifestyle journalist specializing in trends, features, and celebrity profiles. A good drink tastes better when it’s soundtracked by great conversation, and he is constantly considering the latest in music, movies, TV, and sports.
Secondary packaging signifies a bottle’s collectable status in the premium whiskey market, but, now that sustainability is top of mind, consumers are shifting their priorities