So, You Want to Be a Brand Ambassador?
Everything you need to know to land a wine or spirits brand ambassador position, from day-to-day responsibilities to tips for landing the job—and how much you might be paid
LATEST
Are Library Wines Worth the Investment?
Producers, wholesalers, and buyers weigh in on the costs and benefits of selling aged wines after an initial vintage release
Why Croatian Winemakers Are Betting Big on Malvazija Istarska
Genetically distinct from other Malvasia varieties, this widely planted Istrian grape has become a focus for local winemakers thanks to its high quality and stylistic versatility
6 Ways to Make the Most of Your Wine Retail Space
Increasing off-premise revenue goes far beyond selling additional bottles—here’s how savvy retailers do it
Expectation-Busting Reds for $20 or Less
Retailers recommend unexpected reds that will entice customers to try something new
A Sake Seller’s Tips for Moving Bottles
Key strategies include educating buyers and categorizing products by aroma and body
Sparkling Wines That Overdeliver for Under $20
Retailers recommend top bottles for everyday drinking
Retailers Recommend Top Whites Under $20
These 10 quality whites should be on your budget wine wall
A Somm’s Tactics for Selling Iberian Peninsula Wines
Olé’s Orr Reches homes in on the unique styles coming out of Spain and Portugal
How One Rep Uses Accounting Tactics to Make the Sale
Minwoo Kwon of Frederick Wildman & Sons draws on his finance background to pitch accounts
9 Ways to Upsell Wine
Sommeliers give advice on moving higher-end bottles, half glasses, and more—to boost bottom lines
Retailers Recommend Top Rosés Under $20
Nine wine sellers share their favorite great-value bottles of the summer
