This advertising content was produced in collaboration with our partner, Kobrand.
Go ahead: Judge The Simple Grape wines by their labels. With nutrition information prominently and proudly displayed on the front label of all its products, The Simple Grape is a new brand built to deliver—not just in taste, but on the values health-conscious consumers are seeking today.
Through what the brand calls “radical transparency,” The Simple Grape models how “better-for-you” and better-for-the-planet brands can thrive. Made from premium, certified-sustainable California grapes, The Simple Grape displays key ingredients, grape sources, and its sustainability commitment in clear, front-label type and symbols, bottling the desires of health- and eco-conscious consumers while producing a fantastic-tasting bottle of wine with full alcoholic strength.
With wellness at the forefront, the result is a portfolio of “better-for-you” wines that don’t compromise flavor or body, and eliminate confusion—giving drinkers all the information they need to make informed decisions when incorporating wine into their balance-focused lifestyles. Demand for transparent labeling has increased among millennial and Gen Z consumers, and The Simple Grape capitalizes on this trend while showcasing that California wines can deliver on all fronts from taste to transparency. Their “all flavor, no sacrifice” commitment appeals broadly as consumers continue to zero in on their personal values and connect with purpose-driven brands—while still seeking out great-tasting wine.
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Each bottle of The Simple Grape—which currently includes a Chardonnay, Pinot Grigio, Cabernet Sauvignon, and Pinot Noir—displays key nutritional facts on the front label with easy-to-identify symbols and consistency across varieties. Much of The Simple Grape’s research indicates that health-conscious consumers are looking to cut sugar, not alcohol, so the wines are never manipulated to reduce alcohol or add sugar. The entire portfolio is low-carb, zero-sugar, all-natural, vegan, gluten-free, full-alcohol, and keto-friendly, making it simple for wine lovers to enjoy a glass without compromising their health goals.
The brand’s commitment to consistency across SKUs also makes it simple for drinkers to experiment comfortably within The Simple Grape portfolio, since every bottle voluntarily displays nutritional facts and caloric metrics on the back label. Unlike other “better-for-you” alcohol brands, however, The Simple Grape wines maintain standard alcohol levels, each sitting at 13.5% ABV, providing drinkers with a full-bodied, full-flavored, traditional wine experience.
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But The Simple Grape’s radically transparent ethos goes beyond calorie counts: The wines are made only from vineyards certified sustainable by the California Sustainable Winegrowing Alliance. Their labels are likewise made from 100 percent post-consumer recycled paper, certified by the Forest Stewardship Council, an organization that helps to ensure responsible use of forest resources. The Simple Grape even donates a portion of their profits to the Pollinator Partnership, a national charity focused on promoting the health of pollinators. The result is a wine that offers equal incentives to wellness-focused consumers and environmentally-conscious wine lovers.
During an era when conscious consumption is a peak trend, The Simple Grape delivers on a simple goal: Great wine without compromise.
Dispatch
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