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5 Wine Industry Trends to Watch in 2026

Over the next year, wine businesses will be forced to make decisions based on difficult economic conditions, but Americans are still buying wine—and creating opportunities in certain categories

Rows of vines in Lodi, California.
Wine

The Plight of California’s Grape Growers

As vines are pulled and grapes left unpicked across California, farmers blame tax loopholes, import incentives, and sluggish demand. Now, some ask, can tariffs provide much-needed relief?