5 Tips for Nailing a Salary Negotiation
Drinks industry experts share their top strategies for sealing the deal—from quantifying your worth to making the ask
Do Everything Better
The New Year represents a time of change, with positive resolutions and healthier habits fostering a sense of optimism for the months ahead. But in the drinks industry, first quarter sales are often slower, with accounts tasting and buying less frequently, and consumer spending dropping after the big holiday boom. But that’s all the motivation you need to get into a strategic mindset, optimizing your plans for the year ahead.
Our Do Everything Better toolkit focuses on personal and professional skills building, with sections dedicated to Sales, Health & Wellness, and operational How-Tos. We’ve curated ideas and tactics for building your professional relationships, strengthening your body and mind, and strategizing the next steps in your career.
So use this quieter period to your advantage—recharge, refresh, and get ready to make 2019 your strongest year yet.
New Year’s Resolutions from 7 Industry Leaders
Drinks professionals share their plans for community building, creating opportunities for diversity, and more in 2019
10 Skills You Need to Be a Successful Sales Rep
Wine distributor reps highlight the supplementary skills that support their wine knowledge and sales techniques
Sales
6 Ways to Upsell Craft Beer at Restaurants
Bar managers’ best practices for server education, customer engagement, and creating interesting beer lists
6 Ways to Upsell at the Bar
Bartenders share tactics for promoting premium spirits in cocktails, selling rare pours, and more
8 Tips for Networking in the Drinks Industry
Experts share their strategies for making—and optimizing—professional connections
4 Ways Sales Reps and Buyers Can Avoid Friction
Tips for maintaining a strong working relationship—even when things go awry
9 Ways to Upsell Wine
Sommeliers give advice on moving higher-end bottles, half glasses, and more—to boost bottom lines
5 Descriptors Wine Professionals Avoid
How sommeliers adapt the language of wine to better serve their customers
6 Tips for Cold-Calling an Account
Industry pros share their best advice for new sales reps hitting the streets
How to Create a Cocktail List that Sells
Matt Piacentini of Portland’s Clyde Common and NYC’s The Up & Up shares his strategies
Health & Wellness
How to Train for a Marathon While Working in the Drinks Business
Professionals share tips for managing work commitments while prepping for the big race
6 Ways to Care for Your Feet in the Service Industry
From a somm’s holy-grail footwear to podiatrist-recommended insoles, experts share their tips
How Wine and Spirits Professionals Can Better Protect Their Teeth
Dentists offer advice on problems from teeth staining to enamel erosion
Using Group Workouts to Build a Healthier Hospitality Team
How bars, brands, and restaurants are redefining “Work hard, play hard”
Using Meditation to Get Positive Results at Work
Drinks pros discuss how mindfulness helps them manage stress and maintain composure
11 Ways to Stay Fit and Healthy Working in the Drinks Industry
With challenging schedules and ever-present excesses, the need to maintain mental and physical balance is imperative
Yoga for Bartenders
A series of poses that alleviate workplace aches and pains from a bartending yogi and her teacher
Promoting Wellness in the Drinks Industry
How bars and restaurants are supporting their employees through company-led wellness initiatives
How-To
How to Build Profitable Wine Packages for Private Events
From tiered options to multi-course wine pairings, somms discuss how to boost revenue
8 Tips for Launching Your First Wine Program
Wine directors give advice on planning, budgeting, and implementing a new wine list
How to Do Business in a Franchise State
A drinks lawyer explains how franchise law works and how suppliers can protect their businesses
8 Tips for Optimizing Small Beverage Storage Spaces
Restaurant and bar professionals share advice for maximizing storage when space is limited
A Guide to Building Your First Bar Program
Seasoned bartenders discuss best practices for designing a successful drinks list
Bobby Stuckey’s Tips for Finding Balance at Work—and in Life
The Master Sommelier and restaurateur shares strategies for thriving in F&B
7 Tips for Landing That First Wine Director Gig
From cultivating management skills to learning essential systems, top beverage directors share their advice
5 Ways to Optimize Your Instagram Feed
Consistency, engagement, and authenticity will help set your brand up for success