The wholesale tier’s adoption of digital marketing strategies has been expedited by changes caused by the coronavirus crisis. We have seen new and exciting initiatives launched that include virtual tastings and tours, distributor e-newsletters, and social media promotions. The most successful programs have also found ways to drive conversions and expand points of distribution.
We’ve heard from several distributors and suppliers that they have had great success using the SevenFifty List feature as a way of offering digital order forms to drive conversions from marketing campaigns. It’s a quick and simple feature that can bolster your marketing efforts during this time of social distancing and virtual outreach.
How It Works
1. Create Your List
Search or filter your portfolio and add your products to a List. Give your product List a compelling name and add a description at the top. You can add notes to each product and “price quotes” for additional deal levels or your SRP.
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2. Generate a Web Link
Create a URL for your list by clicking “Sharing” and then “Make public.” This creates a link you can email or text to your customers. All of your customers can view the link, whether or not they use SevenFifty, though only registered users can see wholesale pricing.
3. Share Link with Customers
Share your SevenFifty List link in all your digital marketing initiatives. Customers see a mobile-friendly order widget, and order requests are sent directly to their assigned sales rep.
When to Use Lists
1. To Share Inventory Updates
Send inventory updates with new arrivals to your reps that they can easily forward to their customers. Include a link to “Order on SevenFifty” and hyperlink your product list.
2. To Follow Up with Customers
After your virtual tastings, include a link to your List in the follow-up emails to attendees.
3. For Added Promotion
Promote your featured product lists on your SevenFifty Company Profile, in social media campaigns, and on your website.
Learn more about creating and sharing lists.
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SevenFifty brings innovative technology and data insights to the beverage alcohol industry with next-generation solutions that power the three-tier supply chain. The company’s people-first approach to technology enables producers, distributors, importers, retailers, and restaurants with the tools they need to connect with each other and do business in a modern world.