Pernod Enters Mezcal With Del Maguey Buy →
Pernod Ricard appears to be betting big on mezcal with the announcement that it has purchased a majority stake in Mexico’s Del Maguey Single Village Mezcal. The sale price was not disclosed.
Owners of New York’s Hermann J. Wiemer Winery Purchase Standing Stone Vineyards →
Wine Spectator broke the news that Hermann J. Wiemer Winery purchased neighboring business, Standing Stone Vineyards in a deal that includes 50 acres of vines. For now, Standing Stone will remain a separate brand and entity.
Piper Heidsieck Implements Strategic Makeover →
Seeking to connect with “affluent millennials” Champagne house Piper Heidsieck says it will focus on “seduction” drawing on research that suggests younger consumers today, “believe in love and commitment more than the previous generation.”
Non-Alcoholic Spirit Brand Seedlip Builds US Sales →
Having already landed at some of the best bars in the country, Seedlip a non-alcoholic “spirit” announced that its hired two US brand ambassadors who will help the beverage ride its current wave of popularity. It’s currently in 75 accounts across the country, but hopes to replicate it’s UK success where bottles are found in nearly 400 locations.
Craft Breweries Want Their Beers Off RateBeer After AB-InBev Acquires Minority Stake →
Rate Beer, the popular user-driven review site continues to receive criticism after ownership failed to disclosed that the investment arm ofAnheuser-Busch InBev purchased a stake in the company. Craft brewers are staging a revolt.