A lot of folks in various parts of the industry woke up with new bosses today. Pernod went big into mezcal while  Hermann J. Wiemer Winery picked up a Finger Lakes competitor.  Meanwhile a Champagne maker is trying a new look to attract younger customers and craft brewers continue their revolt against a popular review site. Here’s what you need to know before starting your day.

June 9, 2017
1. Shanken News Daily

Pernod Enters Mezcal With Del Maguey Buy

Pernod Ricard appears to be betting big on mezcal with the announcement that it has purchased a majority stake in Mexico’s Del Maguey Single Village Mezcal. The sale price was not disclosed.

3. The Drinks Business

Piper Heidsieck Implements Strategic Makeover

Seeking to connect with “affluent millennials” Champagne house Piper Heidsieck says it will focus on  “seduction” drawing on research that suggests younger consumers today, “believe in love and commitment more than the previous generation.”

4. The Drinks Business

Non-Alcoholic Spirit Brand Seedlip Builds US Sales

Having already landed at some of the best bars in the country, Seedlip a non-alcoholic “spirit” announced that its hired two US brand ambassadors who will help the beverage ride its current wave of popularity. It’s currently in 75 accounts across the country, but hopes to replicate it’s UK success where bottles are found in nearly 400 locations.