Bernstein analyst Trevor Sterling considers whether consumers’ shift toward health and wellness could make low- and no-alcohol beers one of the fastest-growing categories in beer. According to insights firm GlobalData, low- and no-alcohol beers increased to 5.2 percent annual growth. The rate of growth made the category a “major priority” for big brewers, Sterling says.
Retailers currently capped at selling 3.2 percent alcohol beers will be allowed to sell full-strength beer and malt beverages when production of low-alcohol beers ceases in 2019. Approximately 1,600 liquor stores are expecting to see double the competition.
The creators of the Drizly app recently launched the Drizly Data Distillery (DDD), a new hub that features aggregated data from four years of eCommerce transactions that were facilitated by Drizly’s platform. The DDD hub is designed to provide insights and analysis to Drizly retailers and producers and to help them with strategy and marketing decisions, as well as promotional campaigns.