The wine region of Rioja now allows the name of the production village on labels, and the International Wine and Spirits Record forecasts global growth in whisky, gin, and tequila, and a decline in cider and beer. Sazerac has begun production of Tennessee whiskey following a year of distillery improvements, and BrewDog raises $7 million in a crowdfunding campaign to pay for their new production brewery in Ohio. This is the news we’re thinking about here at SevenFifty Daily.

August 15, 2017
1. The Drinks Business

Rioja now allows naming of village on labels

In addition to the newly added Viñedos Singulares classification, the Regulatory Council of the Designated Origin Denomination of Origin has gone a step further by introducing village or zone wines, extending labelling privileges to indications of a specific municipality or town with the aim of giving greater visibility to these smaller geographical regions. This comes after 150 producers arguing that the current appellation system was “oblivious to soil differentiation and levels of quality” and calling for “deep changes” to boost the country’s heritage.


Whisky, tequila, and gin to drive global spirits category growth to 2021

Just released data from the IWSR 2017-2021 Forecast suggests global volumes of whisky, gin and tequila are expected to make gains of 55.2m, 7.1 million and 5.8 million nine-liter cases respectively over the next five years, following their rapid growth in 2016. These categories together with baijiu (+48.2m cases between 2016 and 2021), will contribute the most in the overall total global spirits category growth, which is expected to reach 3.19 billion cases by 2021.

Tequila will make its largest gains on the US market, with additional growth forecast in its domestic market, Mexico. In America, the total US alcohol market is forecast to decline by 37 million cases over the next five years, as they cite the forecasted growth in wine, whisky, and tequila is not enough to offset declines in beer, cider, and mixed drinks.

3. Brewbound

BrewDog secures $7 million in crowdfunding campaign

Scottish beer company BrewDog crowdsourced contributions of $7 million from nearly 9,000 investors. They initially had a goal of $50 million, but will use the the money to pay for BrewDog USA’s new 100,000 sq. ft. production brewery in Columbus, Ohio, and to continue expansion into the U.S. market.

4. The Spirits Business

Sazerac starts Tennessee whiskey production

Sazerac, owners of Buffalo Trace Bourbon brand have began whiskey production. In 2016, they purchased a craft distillery in Newport, Tennessee, and spent the year improving the premises. During the process, they  retained John Lunn, previous master distiller, and master blender Allisa Henley, who worked on the Popcorn Sutton portfolio of whiskeys.