This content was produced in collaboration with Riunite.
Since 1950, Italian wine brand Riunite has been rooted in quality, a trait that took the company from a coalition of nine cooperative wineries in the Reggio Emilia province to a global leader in grape and wine production. Now, Riunite is reimagining the historic brand for a contemporary audience with a fresh, modern look and a new way to enjoy its signature Riunite Lambrusco.
The Riunite Lambrusco Spritz plays perfectly to Riunite’s strengths. Lambrusco, Riunite’s signature SKU, is now a top-selling category of Italian wine, and sales are projected to grow, according to NielsenIQ. And thanks to Riunite Lambrusco’s naturally low alcohol content—it comes in at just 8% ABV—it works perfectly in a quaffable, easy-drinking cocktail that still fits within consumers’ moderation values.
Riunite was quick to recognize the popularity of the spritz—and the cocktail’s natural affinity with Lambrusco’s fizz. By showcasing a well-balanced riff on a classic cocktail, Riunite aims to further resonate with a dynamic and contemporary consumer base.
Selling Points for Riunite Lambrusco Spritz
- Combining a highly popular cocktail with a top-selling Italian wine category, the Riunite Lambrusco Spritz is well positioned to resonate with younger Gen Z and millennial consumers.
- Riunite Lambrusco’s naturally low alcohol content results in a lower-ABV cocktail, which aligns well with consumer trends towards moderation.
- Riunite’s quality-to-price ratio makes it an ideal option for price-conscious on-premise establishments, where it can be used in a range of wine-based cocktails, from a spritz to sangria.
Riunite Lambrusco Spritz Recipe
- 3 oz. Riunite Lambrusco
- 3 oz. chilled sparkling wine
- 1 oz. lemonade
- Lemon wheel for garnish
Method: Fill a wine glass with ice. Add Riunite Lambrusco and chilled sparkling wine. Top with a splash of lemonade and garnish with a lemon wheel.
