How to Start Advertising Your Alcohol Brand on TikTok
This summer, TikTok started letting alcohol advertisements appear on the platform. Here’s why brands should take advantage of this new ad channel—and where to start
Tag: Marketing
LATEST
How to Keep the Irish Whiskey Boom Going
As Irish whiskey growth in the U.S. dips for the first time in two decades, what should producers and brands do to recapture that momentum? The Dead Rabbit’s Mark McLaughlin has an answer
Why Wine Businesses Are Investing in Influencer Partnerships
With data pointing to the success of social media marketing, more wine businesses are including influencers as part of their overall marketing strategy
Does Premium Whiskey Need a Box?
Secondary packaging signifies a bottle’s collectable status in the premium whiskey market, but, now that sustainability is top of mind, consumers are shifting their priorities
Could Reuse Be the Future of Wine Packaging?
Lightweight glass, recycling, and alternative packaging provide steps towards a greener future, but the ultimate solution lies in reuse
The Big Business of Booze Trails
Linking distilleries, wineries, and breweries in a tourist-friendly map or trail raises the bottom line for the producers involved, but also gives local economies a much-needed boost
A Winery Guide to Trade Show Success
Advance planning, cost analysis, and prompt follow-up are all vital components for smart exhibiting, whether for big booths or first-time players
The Retail Forecast for Wine and Spirits Gift Packaging
Supply chain disruptions and calls for more sustainable options have put this seasonal staple in the spotlight—yet demand for value-added packaging remains high
Is It Possible for Bars to Leverage the Power of TikTok?
New TikTok regulations have made it even more challenging to post alcohol-related content on the platform, but some bartenders and bar owners are finding a way
For U.S. Wineries, Direct-to-Consumer Sales Remain Essential
After a boom in online sales amidst pandemic-related restrictions, American wineries continue to invest in the DTC segment with in-person and virtual initiatives
What the Wine Industry Gets Wrong About Marketing to Younger Generations
Wine has been looking for ways to reach newly of-age consumers since the 1990s. What will it take to get it right in today’s market?
How to Do Competitive Market Research—and Why Alcohol Brand Owners and Managers Should Be Doing More of It
Tips on how to leverage research now that alcohol brands have greater visibility into the marketplace than ever before
