Tag: Marketing

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A warm lit conference room where the Dead Rabbit staff convene
Opinion

How to Keep the Irish Whiskey Boom Going

As Irish whiskey growth in the U.S. dips for the first time in two decades, what should producers and brands do to recapture that momentum? The Dead Rabbit’s Mark McLaughlin has an answer

From left to right: A Tale of The Forest by Glenmorangie with illustrated packaging by Pomme Chan. Bruichladdich has dropped the tin for its Port Charlotte range. Midleton Very Rare and its newly designed recyclable box.
Spirits

Does Premium Whiskey Need a Box?

Secondary packaging signifies a bottle’s collectable status in the premium whiskey market, but, now that sustainability is top of mind, consumers are shifting their priorities

A tour guide shows off a sample bottle to a booze trail tour group
Travel

The Big Business of Booze Trails

Linking distilleries, wineries, and breweries in a tourist-friendly map or trail raises the bottom line for the producers involved, but also gives local economies a much-needed boost