The Big Business of Booze Trails
Linking distilleries, wineries, and breweries in a tourist-friendly map or trail raises the bottom line for the producers involved, but also gives local economies a much-needed boost
Tag: Marketing
LATEST
A Winery Guide to Trade Show Success
Advance planning, cost analysis, and prompt follow-up are all vital components for smart exhibiting, whether for big booths or first-time players
The Retail Forecast for Wine and Spirits Gift Packaging
Supply chain disruptions and calls for more sustainable options have put this seasonal staple in the spotlight—yet demand for value-added packaging remains high
Is It Possible for Bars to Leverage the Power of TikTok?
New TikTok regulations have made it even more challenging to post alcohol-related content on the platform, but some bartenders and bar owners are finding a way
For U.S. Wineries, Direct-to-Consumer Sales Remain Essential
After a boom in online sales amidst pandemic-related restrictions, American wineries continue to invest in the DTC segment with in-person and virtual initiatives
What the Wine Industry Gets Wrong About Marketing to Younger Generations
Wine has been looking for ways to reach newly of-age consumers since the 1990s. What will it take to get it right in today’s market?
How to Do Competitive Market Research—and Why Alcohol Brand Owners and Managers Should Be Doing More of It
Tips on how to leverage research now that alcohol brands have greater visibility into the marketplace than ever before
Cartoons Are Becoming the Beer Industry’s Best New Sales Tool
Breweries are channeling Marvel culture to create compelling graphic labels that draw in a new generation of beer drinkers
New Strategies for Building Your Alcohol Brand
Why alcohol brands should think less about going viral—and more about creating value, building trust, and making sure you’re discoverable across the supply chain
How to Take Better Bottle Shots
As ecommerce has become essential for selling wine, beer, and spirits, quality photography is more critical than ever. Here’s how to up your game
Inside the Celebrity Obsession with Agave Spirits
There’s a gold rush in Jalisco and Oaxaca as a growing number of famous personalities launch tequila and mezcal brands—but which ones have staying power?
Why ‘Active Agers’ Could Help Drive Post-Pandemic Sales
Consumers over 50 are drinking more, spending more, and embracing innovation more than past generations. The industry should stop ignoring them
