Does High-End Prosecco Sell?
Americans’ love of entry-level Prosecco is spurring them to explore more expensive, DOCG bottlings, which can retail for up to $50 per bottle
Tag: Sales
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A Guide to Driving Private Client Wine Sales
From capturing client data to dreaming up personalized wine travel, here’s how retailers can build a more profitable private client wine sales program
A Sommelier’s Guide to Wine Auctions
For wine buyers looking to diversify their restaurant’s wine list, auctions are a great way to acquire rare bottles—but successful bidding requires a well-planned strategy
Why Wine Stores Are Entering the Wedding Registry Business
By offering wine registries, retailers across the country are attracting new customers and boosting revenue
5 Regions Wine Buyers Are Excited About in 2024
Wine pros are looking deeper into familiar places like Spain and California to discover new styles that have potential for the year ahead
Navigating the Wine Sales Rep Pay Landscape
From salary structures to securing other benefits, here’s what you need to know about negotiating a job offer in wine sales
8 Spirits to Stock for the Holiday Season, According to Retailers
Premium tequilas, small-batch bourbons, and a New York nocino—these are the spirits and liqueurs retailers are recommending for gifting
What Beverage Buyers Should Know Before Shifting to a Sales Rep Role
Sales experts share insight on how to make it in beverage wholesale after a life of retail and restaurant jobs
Getting the Most Out of the Sales Rep Relationship
From fostering transparency to clarifying who your customer is, these tips will help buyers and sales reps work together effectively
Wine and Spirits Retailers’ Holiday Gift Picks
Retailers from around the country share their top save and splurge shelf stockers for the 2022 holiday season
How to Crack the U.S. Beverage Import Market
Entering the lucrative U.S. market presents many challenges for prospective wine and spirits exporters, from finding the right import partner to long-term financial planning
U.S. Importers Are Betting on These Up-and-Coming Wines
The niche regions and lesser-known grape varieties that importers see as potential new sources for significant wine sales
12 Rosé Wines That Buyers Are Stocking Up On This Year
Sommeliers from around the country share their must-have rosés to pour this spring
How Joshua Greenstein is Transforming Buyer Perceptions of Israeli Wine
The point person behind the Israel Wine Producers Association discusses his techniques for selling the largest U.S. import portfolio of wines from Israel
6 Australian Wine Styles That Are Driving Sales
Diverse, vibrant, and unique Australian wine categories are newly exciting U.S. buyers and driving sales for restaurants and retailers
5 Ways to Crush Happy Hour Sales
Strategies for attracting a diverse and loyal happy hour crowd—and boosting profits
What You Need to Know About Commission-Based Salaries
From negotiating your plan to understanding incentives, drinks professionals offer tips for making the switch
Using Half Bottles to Drive Sales
How sommeliers are using the 375-milliliter format to enhance guests’ experience and increase revenue
10 Skills You Need to Be a Successful Sales Rep
Wine distributor reps highlight the supplementary skills that support their wine knowledge and sales techniques
6 Ways to Upsell at the Bar
Bartenders share tactics for promoting premium spirits in cocktails, selling rare pours, and more
How to Build Mobile Drinks Sales
Leverage targeting, third-party partnerships, and new technologies to increase sales
4 Ways Sales Reps and Buyers Can Avoid Friction
Tips for maintaining a strong working relationship—even when things go awry
Selling Wine Without a Tasting Room
Without a brick-and-mortar presence, small wineries have to work harder to reach potential customers
9 Ways to Upsell Wine
Sommeliers give advice on moving higher-end bottles, half glasses, and more—to boost bottom lines
