10 Skills You Need to Be a Successful Sales Rep
Wine distributor reps highlight the supplementary skills that support their wine knowledge and sales techniques
Tag: Sales
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6 Ways to Upsell at the Bar
Bartenders share tactics for promoting premium spirits in cocktails, selling rare pours, and more
How to Build Mobile Drinks Sales
Leverage targeting, third-party partnerships, and new technologies to increase sales
4 Ways Sales Reps and Buyers Can Avoid Friction
Tips for maintaining a strong working relationship—even when things go awry
Selling Wine Without a Tasting Room
Without a brick-and-mortar presence, small wineries have to work harder to reach potential customers
9 Ways to Upsell Wine
Sommeliers give advice on moving higher-end bottles, half glasses, and more—to boost bottom lines
Taking the Temperature of Magnum Sales
Retailers and sommeliers report upticks in a downward trend—and share sales strategies
Domaine Serene Opens a Branded Wine Bar in Portland, Oregon
The winery-backed hospitality and retail concept is an emerging avenue for DtC sales
A Somm’s Approach to Selling Wine for a Major Distributor
Former buyer Cat Nguyen relies on her hospitality skills to close deals
Why Hyperfocused Wine Clubs Are on the Rise
From grower Champagnes to Oregon producers, niche interests are fueling subscription services
Mastering the Art of Negotiation
Executives from Pernod Ricard, Trinchero, and more, share their strategies
Why More Wine Importers Are Adding Spirits Arms
Many are expanding the footprint of their portfolios to keep up with a changing industry