Why Hyperfocused Wine Clubs Are on the Rise
From grower Champagnes to Oregon producers, niche interests are fueling subscription services
Tag: Sales
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Mastering the Art of Negotiation
Executives from Pernod Ricard, Trinchero, and more, share their strategies
Why More Wine Importers Are Adding Spirits Arms
Many are expanding the footprint of their portfolios to keep up with a changing industry
Maintaining Strong Relationships with Your Accounts
Sales reps identify tactics for keeping on- and off-premise customers active and engaged
12 Tips to Help You Sell More Effectively
Seasoned reps give advice on increasing on- and off-premise sales during slower months
Choosing Workhorse Wines to Drive Your Bottom Line
Retailers discuss how they choose their moneymaking wines—and use them to sell their niche selections
3 Brand Ambassadors Describe What They Do
Spirits brand ambassadors from Sazerac, William Grant & Sons, and Whiskeys of Midleton discuss their roles and responsibilities—and how to land the coveted job
6 Tips for Cold-Calling an Account
Industry pros share their best advice for new sales reps hitting the streets
How to Create a Cocktail List that Sells
Matt Piacentini of Portland’s Clyde Common and NYC’s The Up & Up shares his strategies
How Somms Manage Tasting Opportunities
Sommeliers and buyers weigh in on how to balance education and work