5 Ways to Crush Happy Hour Sales
Strategies for attracting a diverse and loyal happy hour crowd—and boosting profits
Tag: Sales
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What You Need to Know About Commission-Based Salaries
From negotiating your plan to understanding incentives, drinks professionals offer tips for making the switch
Using Half Bottles to Drive Sales
How sommeliers are using the 375-milliliter format to enhance guests’ experience and increase revenue
10 Skills You Need to Be a Successful Sales Rep
Wine distributor reps highlight the supplementary skills that support their wine knowledge and sales techniques
6 Ways to Upsell at the Bar
Bartenders share tactics for promoting premium spirits in cocktails, selling rare pours, and more
How to Build Mobile Drinks Sales
Leverage targeting, third-party partnerships, and new technologies to increase sales
4 Ways Sales Reps and Buyers Can Avoid Friction
Tips for maintaining a strong working relationship—even when things go awry
Selling Wine Without a Tasting Room
Without a brick-and-mortar presence, small wineries have to work harder to reach potential customers
9 Ways to Upsell Wine
Sommeliers give advice on moving higher-end bottles, half glasses, and more—to boost bottom lines
Taking the Temperature of Magnum Sales
Retailers and sommeliers report upticks in a downward trend—and share sales strategies
Domaine Serene Opens a Branded Wine Bar in Portland, Oregon
The winery-backed hospitality and retail concept is an emerging avenue for DtC sales
A Somm’s Approach to Selling Wine for a Major Distributor
Former buyer Cat Nguyen relies on her hospitality skills to close deals