A Somm’s Approach to Selling Wine for a Major Distributor
Former buyer Cat Nguyen relies on her hospitality skills to close deals
Former buyer Cat Nguyen relies on her hospitality skills to close deals
From grower Champagnes to Oregon producers, niche interests are fueling subscription services
Importers and distributors on how to make most of sample bottles and time with buyers
Executives from Pernod Ricard, Trinchero, and more, share their strategies
Many are expanding the footprint of their portfolios to keep up with a changing industry
Sales reps identify tactics for keeping on- and off-premise customers active and engaged
Seasoned reps give advice on increasing on- and off-premise sales during slower months
Retailers discuss how they choose their moneymaking wines—and use them to sell their niche selections
Spirits brand ambassadors from Sazerac, William Grant & Sons, and Whiskeys of Midleton discuss their roles and responsibilities—and how to land the coveted job
Industry pros share their best advice for new sales reps hitting the streets
Matt Piacentini of Portland’s Clyde Common and NYC’s The Up & Up shares his strategies
Sommeliers and buyers weigh in on how to balance education and work