6 Spirits Industry and Cocktail Trends to Watch in 2026
Cocktails lean toward “ready-to-eat,” the gin category gets a leg up from Gen Z, and a sustainability-minded zeitgeist pushes waste-based spirits from novelty to mainstream
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6 Beer Industry Trends to Watch in 2026
To not only survive, but thrive, breweries must effectively target Gen Z, provide value for consumers, and cope with uncertainty around THC drinks
5 Wine Industry Trends to Watch in 2026
Over the next year, wine businesses will be forced to make decisions based on difficult economic conditions, but Americans are still buying wine—and creating opportunities in certain categories
The 3 Sake Trends on the Rise in 2026
From milling ratios to brewing techniques, the world of sake is constantly evolving. These are the key developments pushing the category forward in the new year
Inside the Wine World’s Fascination with López de Heredia
For nearly 150 years, López de Heredia has crafted traditional, long-aged Rioja wines. How did they develop a following among collectors and reshape the mindset around Rioja along the way?
The Enduring Legacy of Marcel Lapierre
A member of Beaujolais’s infamous “Gang of Four,” the late Marcel Lapierre is a reference point for the region thanks to his traditional, low-intervention wines
The Science of Aging Wine Under Screw Cap
Can wines successfully age under screw cap? Long-term producer data and ample scientific research now offers a detailed answer
The Californian Winemaking Couple That Made Regenerative Agriculture Cool
While their avant-garde approach and firm dedication to organic practices have sometimes left them as outliers in the Napa Valley, there’s no doubting the deeply important impact Jill and Steve Matthiasson have had on wine
Do Wine Improvement Districts Actually Benefit Local Wineries?
As more California wine regions consider the adoption of these controversial marketing funding models, vintners and regulators evaluate the pros and cons of wine improvement districts
Wine Is Getting Serious in China’s Ningxia Region
Just a few decades ago, Ningxia was an impoverished rural region in north-central China. Today, it is at the forefront of the country’s quality wine revolution
How to Start an Independent Wine Brand in 2025
In today’s tumultuous climate, launching a new wine label is no easy feat—but it’s not impossible. Founders and owners share their advice for successfully bringing a brand to market
The Science of Grape Pressing
By using more sophisticated technology and focusing on technique, winemakers can use grape presses to craft more precise wines of different quality levels and styles
Insights from Our 2025 Beverage Industry Career and Salary Report
The fourth edition of SevenFifty Daily’s industry-wide report shows a sector grappling with economic headwinds—yet remaining cautiously optimistic about the future
Does Crop Thinning Really Lead to Better Wine?
Crop thinning—the practice of removing some grape clusters from the vine before harvest—is thought to boost the quality of the remaining crop, but how well does it actually work?
The New Marketing Playbook for Wineries
From introducing tailored, AI-generated messaging to forgoing influencer content, here’s how wineries are evolving their marketing strategies in 2025 and beyond
The Science of Blending Wine
Blending wine is about much more than combining different grape varieties—it can impact alcohol, color, flavor, and more. Here, researchers and winemakers explain the science behind this important winemaking process
How the ‘One Big Beautiful Bill’ Impacts the Drinks Industry
Advocates in beverage alcohol weigh in on the benefits and drawbacks of President Donald Trump’s massive new legislation package
Two Winemakers’ Hunt for Champagne’s Forgotten Bottles
Whether for marketing, capital, or to craft a specific style, purchasing back-stock Champagne still aging on the lees—a little talked about practice—has been game-changing for these winemakers
Experimental Side Labels Are Redefining Uruguay’s Wine Culture
When they aren’t working at traditional wineries, next-gen winemakers are driving innovation with experimental side projects—and pushing Uruguay’s wine industry forward in the process
When ICE Raids Come to Wine Country
This week saw the first known arrest of a vineyard steward under President Trump’s mass deportation policy. What is the wine industry doing to prepare for what comes next?
The Under-the-Radar Australian Wine Region You Should Know
Despite its relative obscurity, Gippsland is producing some of the country’s most exciting wines, like cool-climate Chardonnays and Pinot Noirs that are on par with great Burgundies
How Emidio Pepe Redefined Abruzzo Wine
By rejecting popular—and profitable—trends, the late Emidio Pepe became one of the most iconic names in Italian wine
The Struggle to Win Back American Wine Tourists
Tasting rooms are shuttering and visitation numbers are down across many states, but wineries are still betting on direct-to-consumer sales to boost flagging revenue
Inside the Quest to Make Better Non-Alcoholic Wines
As non-alcoholic wine rapidly gains ground, producers are working to figure out how winemaking changes when alcohol is taken out of the equation
