How to Start Advertising Your Alcohol Brand on TikTok
This summer, TikTok started letting alcohol advertisements appear on the platform. Here’s why brands should take advantage of this new ad channel—and where to start
This summer, TikTok started letting alcohol advertisements appear on the platform. Here’s why brands should take advantage of this new ad channel—and where to start
With data pointing to the success of social media marketing, more wine businesses are including influencers as part of their overall marketing strategy
The year ahead will focus on soil health, labor, and innovations from the East Coast, while cooperation and consolidation reshape the industry
A smartphone app called Sentinel Vine Manager generates revolutionary vineyard maps that track individual vine histories using Global Navigation Satellite Systems and cloud analytics
In the coming year, the wine world will respond to climate change and generational shifts
The pandemic exacerbated problems plaguing beverage alcohol warehouses, especially those around major ports. Are there any solutions in sight?
From AI bartenders to automated beverage dispensers, advances in technology have reached the bar space—but do they represent anything more than a crowd-pleasing gimmick?
Over the past decade, the wine industry has struggled to connect with millennial consumers, but a spate of wine-focused tech companies are exploring new ways to attract a younger generation
New TikTok regulations have made it even more challenging to post alcohol-related content on the platform, but some bartenders and bar owners are finding a way
How the wine world and its suppliers are dealing with the problematic carbon emissions of its favored packaging
Bar Convent Brooklyn 2022 highlighted the need for suppliers to respond to the shifting realities of today’s industry, whether that’s the escalating climate crisis or channel strategy in flux
Wine professionals share their tips for acquiring data literacy skills and making the most of this emerging skill set