Behind the Scenes of Beverage Product Development
Beverage professionals break down the process of transforming an idea into a market-ready product, from formulation and sourcing to branding and compliance
Tag: Technology
LATEST
How Technology Is Transforming No- and Low-Alcohol Wine
From non-traditional yeasts to nano-membrane filtration, a wave of innovation is helping winemakers rebuild what’s lost when alcohol is removed from wine
5 Wine Industry Trends to Watch in 2026
Over the next year, wine businesses will be forced to make decisions based on difficult economic conditions, but Americans are still buying wine—and creating opportunities in certain categories
5 Wine Industry Trends to Watch in 2025
From tariffs to climate change, the wine industry will face significant challenges in the year ahead, but changing consumer preferences could also bring opportunities
How to Start Advertising Your Alcohol Brand on TikTok
This summer, TikTok started letting alcohol advertisements appear on the platform. Here’s why brands should take advantage of this new ad channel—and where to start
Why Wine Businesses Are Investing in Influencer Partnerships
With data pointing to the success of social media marketing, more wine businesses are including influencers as part of their overall marketing strategy
6 Wine Industry Trends to Watch in 2024
The year ahead will focus on soil health, labor, and innovations from the East Coast, while cooperation and consolidation reshape the industry
A Game-Changing New Vineyard Management Technology
A smartphone app called Sentinel Vine Manager generates revolutionary vineyard maps that track individual vine histories using Global Navigation Satellite Systems and cloud analytics
6 Wine Industry Trends to Watch in 2023
In the coming year, the wine world will respond to climate change and generational shifts
The Escalating Shortage of Warehouse Space in the Beverage Industry
The pandemic exacerbated problems plaguing beverage alcohol warehouses, especially those around major ports. Are there any solutions in sight?
Do Robotics Have a Place Behind the Bar?
From AI bartenders to automated beverage dispensers, advances in technology have reached the bar space—but do they represent anything more than a crowd-pleasing gimmick?
Can Tech Bridge the Gap with Millennial Wine Consumers?
Over the past decade, the wine industry has struggled to connect with millennial consumers, but a spate of wine-focused tech companies are exploring new ways to attract a younger generation
Is It Possible for Bars to Leverage the Power of TikTok?
New TikTok regulations have made it even more challenging to post alcohol-related content on the platform, but some bartenders and bar owners are finding a way
The Shrinking Footprint of Glass Wine Bottles
How the wine world and its suppliers are dealing with the problematic carbon emissions of its favored packaging
Outlining the New Rules for Alcohol Supplier Success
Bar Convent Brooklyn 2022 highlighted the need for suppliers to respond to the shifting realities of today’s industry, whether that’s the escalating climate crisis or channel strategy in flux
The Power of Data-Driven Decision-Making in the Wine Industry
Wine professionals share their tips for acquiring data literacy skills and making the most of this emerging skill set
Alcohol Brands Are Getting into the NFT Space. What Does This Mean for Legal Compliance?
The offering of non-fungible tokens in the beverage alcohol industry is a growing practice, but brands must learn to navigate this legal gray area
The Best Alcohol Industry Podcasts, According to Beverage Professionals
Thirteen wine and spirits leaders spotlight the beverage industry podcasts that offer valuable insights, representation, and entertainment
6 Wine Industry Trends to Watch in 2022
During a time of change, the wine industry is once again proving its resilience. Here are the key trends shaping the wine world in the year to come
The Transformation of Alcohol Distribution
Pressure from small producers, ecommerce, and emerging new models are challenging the traditional three-tier system. How are new players and established wholesalers responding?
How Wine Brands Can Successfully Utilize Virtual Tastings to Drive Consumer Sales
From offering the right product mix to creative partnerships and formats, here’s how wineries are monetizing virtual tastings
How to Navigate the Move to Ecommerce
Vinexpo panelists discussed what retailers need to know to bring a brick-and-mortar shop into the digital realm
How AR Is Reinventing Drinks Marketing
Interactive augmented reality apps and multisensory experiences create new opportunities for engaging with consumers
New Ways Drones Are Changing Vineyard Management
As the technology evolves, troubleshooting disease, monitoring vigor, and other intelligence gathering is getting easier
