The Transformation of Alcohol Distribution
Pressure from small producers, ecommerce, and emerging new models are challenging the traditional three-tier system. How are new players and established wholesalers responding?
Tag: Technology
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How Wine Brands Can Successfully Utilize Virtual Tastings to Drive Consumer Sales
From offering the right product mix to creative partnerships and formats, here’s how wineries are monetizing virtual tastings
How to Navigate the Move to E-Commerce
Vinexpo panelists discussed what retailers need to know to bring a brick-and-mortar shop into the digital realm
How AR Is Reinventing Drinks Marketing
Interactive augmented reality apps and multisensory experiences create new opportunities for engaging with consumers
New Ways Drones Are Changing Vineyard Management
As the technology evolves, troubleshooting disease, monitoring vigor, and other intelligence gathering is getting easier
How Wine Businesses Are Using Emerging Technologies
At Vinexpo, wine professionals discussed the platforms and services that help them maintain a competitive edge
How Social Media Stars Shake Up the Wine Market
Wine professionals discuss the impact Instagram influencers have on brand awareness and bottle sales
New Test May Prevent Exploding Beer Bottles
The invention detects diastaticus contamination, which has led to millions of dollars in product recalls in recent years
New Innovations in Beverage Delivery Trucks
How electric and self-driving vehicles offer solutions to some of the industry’s most pressing transportation problems
Planning for the Future of American Whiskey
Distillers discuss strategies for keeping up with market demand, forecasting sales, and driving growth
How to Build Mobile Drinks Sales
Leverage targeting, third-party partnerships, and new technologies to increase sales
Using Technology to Engage with Guests at the Bar
Direct messaging and augmented reality give venues a new way to interact