Using Technology to Engage with Guests at the Bar
Direct messaging and augmented reality give venues a new way to interact
Tag: Technology
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Distinguishing Your Brand in the Digital Age
In the drinks space, social media drives business to venues and brands—here’s how to optimize the effect
Transforming a Passion into a Digital Business
How Grover and Scarlet Sanschagrin of Tequila Matchmaker are carving out a new niche in drinks
4 Tips for Starting a Drinks Podcast
Taking your passion for drinks from concept to broadcast
The Growing Business of Cruise Ship Beverage Programs
From celebrity somms to robotic bartenders, here’s how beverage programs are changing on the high seas
5 Ways to Optimize Your Instagram Feed
Consistency, engagement, and authenticity will help set your brand up for success
World’s First Open-Source Winery Launches in Argentina
Featuring live data and a wine-backed cryptocurrency asset, the project is a new model for transparency and traceability
How André Mack Uses Digital Media to Market His Wines
Apps harness the winemaker’s 100,000 social media followers for direct sales
A Counterfeit Expert’s Solution for Eliminating Fake Wines
How Maureen Downey is using blockchain technology to prevent fraud in the wine industry
No Menus Here
Why some contrarian bars are scrapping printed cocktail menus—and what they’re doing instead
Building Brand Visibility
Innovative ways in which wine retailers are gaining visibility and setting their brands apart in a crowded marketplace
Alcohol by Virtual Reality
The drinks industry is entering a new space, engaging consumers through immersive virtual-reality storytelling