Why Wine Businesses Are Investing in Influencer Partnerships
With data pointing to the success of social media marketing, more wine businesses are including influencers as part of their overall marketing strategy
Tag: Technology
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6 Wine Industry Trends to Watch in 2024
The year ahead will focus on soil health, labor, and innovations from the East Coast, while cooperation and consolidation reshape the industry
A Game-Changing New Vineyard Management Technology
A smartphone app called Sentinel Vine Manager generates revolutionary vineyard maps that track individual vine histories using Global Navigation Satellite Systems and cloud analytics
6 Wine Industry Trends to Watch in 2023
In the coming year, the wine world will respond to climate change and generational shifts
The Escalating Shortage of Warehouse Space in the Beverage Industry
The pandemic exacerbated problems plaguing beverage alcohol warehouses, especially those around major ports. Are there any solutions in sight?
Do Robotics Have a Place Behind the Bar?
From AI bartenders to automated beverage dispensers, advances in technology have reached the bar space—but do they represent anything more than a crowd-pleasing gimmick?
Can Tech Bridge the Gap with Millennial Wine Consumers?
Over the past decade, the wine industry has struggled to connect with millennial consumers, but a spate of wine-focused tech companies are exploring new ways to attract a younger generation
Is It Possible for Bars to Leverage the Power of TikTok?
New TikTok regulations have made it even more challenging to post alcohol-related content on the platform, but some bartenders and bar owners are finding a way
The Shrinking Footprint of Glass Wine Bottles
How the wine world and its suppliers are dealing with the problematic carbon emissions of its favored packaging
Outlining the New Rules for Alcohol Supplier Success
Bar Convent Brooklyn 2022 highlighted the need for suppliers to respond to the shifting realities of today’s industry, whether that’s the escalating climate crisis or channel strategy in flux
The Power of Data-Driven Decision-Making in the Wine Industry
Wine professionals share their tips for acquiring data literacy skills and making the most of this emerging skill set
Alcohol Brands Are Getting into the NFT Space. What Does This Mean for Legal Compliance?
The offering of non-fungible tokens in the beverage alcohol industry is a growing practice, but brands must learn to navigate this legal gray area
