Is It Possible for Bars to Leverage the Power of TikTok?
New TikTok regulations have made it even more challenging to post alcohol-related content on the platform, but some bartenders and bar owners are finding a way
Tag: Technology
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The Shrinking Footprint of Glass Wine Bottles
How the wine world and its suppliers are dealing with the problematic carbon emissions of its favored packaging
Outlining the New Rules for Alcohol Supplier Success
Bar Convent Brooklyn 2022 highlighted the need for suppliers to respond to the shifting realities of today’s industry, whether that’s the escalating climate crisis or channel strategy in flux
The Power of Data-Driven Decision-Making in the Wine Industry
Wine professionals share their tips for acquiring data literacy skills and making the most of this emerging skill set
Alcohol Brands Are Getting into the NFT Space. What Does This Mean for Legal Compliance?
The offering of non-fungible tokens in the beverage alcohol industry is a growing practice, but brands must learn to navigate this legal gray area
The Best Alcohol Industry Podcasts, According to Beverage Professionals
Thirteen wine and spirits leaders spotlight the beverage industry podcasts that offer valuable insights, representation, and entertainment
6 Wine Industry Trends to Watch in 2022
During a time of change, the wine industry is once again proving its resilience. Here are the key trends shaping the wine world in the year to come
The Transformation of Alcohol Distribution
Pressure from small producers, ecommerce, and emerging new models are challenging the traditional three-tier system. How are new players and established wholesalers responding?
How Wine Brands Can Successfully Utilize Virtual Tastings to Drive Consumer Sales
From offering the right product mix to creative partnerships and formats, here’s how wineries are monetizing virtual tastings
How to Navigate the Move to Ecommerce
Vinexpo panelists discussed what retailers need to know to bring a brick-and-mortar shop into the digital realm
How AR Is Reinventing Drinks Marketing
Interactive augmented reality apps and multisensory experiences create new opportunities for engaging with consumers
New Ways Drones Are Changing Vineyard Management
As the technology evolves, troubleshooting disease, monitoring vigor, and other intelligence gathering is getting easier
