How Sommeliers Sling Bottles at The Four Horsemen
At The Four Horsemen a sales strategy known as a lineup is often used with great results. A veteran server—the title all sommeliers hold there—breaks down the technique
Josh Daube is a cultural critic based in Queens. His essays and criticism have appeared in PIN-UP Magazine, Tiny Mix Tapes, and The Waves. He also has worked in the wine industry at a number of Michelin starred, James Beard-award winning restaurants from NYC to NOLA.
At The Four Horsemen a sales strategy known as a lineup is often used with great results. A veteran server—the title all sommeliers hold there—breaks down the technique