Cartoons Are Becoming the Beer Industry’s Best New Sales Tool
Breweries are channeling Marvel culture to create compelling graphic labels that draw in a new generation of beer drinkers
Beer
FEATURED
Six Beer Industry Trends to Watch in 2021
Breweries were forced to adapt in 2020. Which pivots are poised to become permanent fixtures on the brewing landscape?
LATEST
Our Top Beer Stories of 2020
This year’s most-read beer articles focused on breweries’ pandemic pivots and hard seltzer innovations
The Pandemic-Fueled Boom for Craft Lagers
Small brewers have shifted to beers with longer shelf lives and less expensive ingredients, which means more lagers and fewer IPAs
A Generation of Pandemic-Inspired Beer Labels
How breweries are highlighting social distancing and stay-at-home orders with creative packaging
How Crowler Cans are Saving Breweries
Sales of the large-format beer cans are skyrocketing—a lifeline for businesses now and in the future
Craft Brewers’ New Frontier: Hard Seltzer
Armed with fresh fruit and locally sourced ingredients, smaller breweries are creating an artisan niche in the fast-growing hard seltzer category
How Beer Brewers are Embracing Sustainability
From new energy sources to landfill diversion, craft beer is transforming into an environmentally-friendly industry
Hazy Session IPAs on the Rise
Brewers are finding success with low-ABV versions of a typically higher-proof style
Our Top Beer Stories of 2019
Here are the year’s most-read beer stories, from cutting-edge hops to the demand for “light” craft beers
Why Brewers and Retailers Are Turning to Smoked Beer
In an increasingly IPA-centric beer world, brewers are finding success with smoked beer
5 Craft Beer Trends to Watch
Brewers and other beer experts discuss emerging craft categories at the Great American Beer Festival 2019
How to Blind-taste Beer
Cicerones discuss tips for assessing beer and why drinks professionals should learn the skill
Why Craft Brewers Are Turning to Large-Format Cans
Larger sizes and increased availability are among the reasons grab-and-go tallboys are enticing new consumers