Why Shandies and Radlers Are Making a Comeback
Shandies and radlers, once considered dated, are regaining appeal and driving sales this summer as consumers lean into low-ABV and fruit-forward styles
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Barrel Aging Is Bringing Complexity Back to Imperial Stouts
As consumer tastes mature, craft brewers are turning away from the sugary excess of pastry stouts, instead seeking depth and balance in their beers through barrel aging
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How Breweries Turned the 2026 World Cup Into Sales
With soccer fans drinking taprooms dry and weekday draft beer sales up, the 2026 World Cup was a win for the beer industry. Can breweries leverage this playbook for future events?
Can Breweries Turn Mid-Strength Beer Into a Category of Its Own?
As moderation gains traction, breweries are building a category distinct from both light and non-alcoholic beer
How Craft Beer Bottle Shops Are Adapting to a Post-Boom Market
Rising costs and declining to-go sales are pushing beer retailers toward on-premise models and diversified offerings
6 Beer Industry Trends to Watch in 2026
To not only survive, but thrive, breweries must effectively target Gen Z, provide value for consumers, and cope with uncertainty around THC drinks
6 Beer Industry Trends to Watch in 2025
To navigate a turbulent environment, breweries are planning to focus on approachable styles and flagship SKUs in the year ahead
What’s Next for the Hard Seltzer Market?
After a period of declining sales, experts forecast the future of the hard seltzer market, from trending flavors to popular formats
The New Economics of Craft Beer
With craft beer sales declining in a mature industry, what are breweries doing to stay afloat?
Can Taproom Chains Offset Lagging Beer Sales?
As the brewing industry struggles, some breweries are building out distinct satellite taprooms to boost profitability
6 Beer Industry Trends to Watch in 2024
Alternatives without carbonation, improved customer service, and brewery consolidations are on deck for the coming year in beer
Direct-to-Consumer Beer Sales Become a Lifeline for Breweries
To find new sales channels in a flagging market, breweries are partnering with third-party shippers to bring fresh beer to customers’ doorsteps
New Breakthroughs in Hop Science Are Changing IPA Production
From gene-editing technology to cryogenic freezing, scientific innovations in hops are helping brewers improve efficiency and deliver new, intense IPA aromas
Why More Craft Brewers Are Embracing Light Lagers
Craft breweries are adopting a mass-market style to create lagers that are more approachable in terms of both cost and flavor
6 Beer Industry Trends to Watch in 2023
Variety packs, homegrown grains, and fewer SKUs are all on the docket for the beer industry in the coming year
Our Top Beer Stories of 2022
The most popular stories of the past year ranged from beer styles making a comeback to the science behind beer production techniques
These Brews Go Heavy on the Foam
Too much foam is often treated as a flaw, but some U.S. establishments are embracing this little-known Czech custom
The Secret to Brewing Lagers Without the Wait
Breweries are using kveik, a kind of Norwegian farmhouse yeast, to produce lager-like beers in a matter of days or weeks rather than months
West Coast IPAs Are Making a Comeback
As hazy-IPA fatigue sets in, breweries across the U.S. are finding success revamping the bitter West Coast style
6 Beer Industry Trends to Watch in 2022
Breweries persevered through an unpredictable year. What adaptations will they make in 2022?
Our Top Beer Stories of 2021
This year’s most-read beer articles surrounded 2021 trend predictions and the industry’s push for greater diversity
For Many Craft Breweries, Winemaking is the Next Frontier
To broaden their sales base, breweries are reaching beyond the beer drinker by producing natural wines, piquettes, fruited spritzes, and more
Cartoons Are Becoming the Beer Industry’s Best New Sales Tool
Breweries are channeling Marvel culture to create compelling graphic labels that draw in a new generation of beer drinkers
6 Beer Industry Trends to Watch in 2021
Breweries were forced to adapt in 2020. Which pivots are poised to become permanent fixtures on the brewing landscape?
Our Top Beer Stories of 2020
This year’s most-read beer articles focused on breweries’ pandemic pivots and hard seltzer innovations
The Pandemic-Fueled Boom for Craft Lagers
Small brewers have shifted to beers with longer shelf lives and less expensive ingredients, which means more lagers and fewer IPAs
