Behind the Scenes of Beverage Product Development
Beverage professionals break down the process of transforming an idea into a market-ready product, from formulation and sourcing to branding and compliance
Tag: Importers
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The New Rules of Wine Importing
Wine importers are adapting to volatility with sharper logistics, closer partnerships, and tighter cash management
Is Sotol the Next Breakout Mexican Spirit in the U.S.?
Tequila and mezcal have paved the way for another Mexican spirit to grow in the United States, and sotol is indeed on the rise—but just how big can it really get?
How a Volatile Trade Landscape Is Transforming Wine Pricing
Tariffs, policy shifts, and rising costs are forcing U.S. importers, distributors, and buyers to rethink their wine pricing strategies
6 Spirits Industry and Cocktail Trends to Watch in 2026
Cocktails lean toward “ready-to-eat,” the gin category gets a leg up from Gen Z, and a sustainability-minded zeitgeist pushes waste-based spirits from novelty to mainstream
6 Beer Industry Trends to Watch in 2026
To not only survive, but thrive, breweries must effectively target Gen Z, provide value for consumers, and cope with uncertainty around THC drinks
5 Wine Industry Trends to Watch in 2026
Over the next year, wine businesses will be forced to make decisions based on difficult economic conditions, but Americans are still buying wine—and creating opportunities in certain categories
How American Alcohol Importers Are Adapting to the Tariff Rollercoaster
The second Trump term has established a new normal of stop-and-start tariffs and economic uncertainty, leaving wine and spirits importers scrambling to adapt
How Vintus Built a National Wine Import Business From Scratch
As Vintus marks its 20th anniversary, founder Michael Quinttus reflects on scaling up a wine import company and the importance of building out a solid distribution network
5 Wine Industry Trends to Watch in 2025
From tariffs to climate change, the wine industry will face significant challenges in the year ahead, but changing consumer preferences could also bring opportunities
5 Cocktail and Spirits Industry Trends to Watch in 2025
Between greater scrutiny of celebrity spirits and the looming threat of a trade war, these are the trends and issues the industry will be talking about in the year ahead
Can the U.S. Alcohol Industry Withstand the Return of Tariffs?
With President-elect Donald Trump promising to impose immediate tariffs upon taking office in January, the alcohol industry braces to become, once again, collateral damage in a broader trade war
How Wine Reps Can Land New Restaurant and Retail Accounts
Tips and tricks from wine sales reps on connecting with new buyers, from leveraging winemaker relationships to harnessing data tools
So, You Want to Be a Brand Ambassador?
Everything you need to know to land a wine or spirits brand ambassador position, from day-to-day responsibilities to tips for landing the job—and how much you might be paid
5 Cocktail and Spirits Industry Trends to Watch in 2024
Non-alcoholic beverages meet the mainstream, Gen Z arrives on the scene, and coffee cocktails move beyond the Espresso Martini
6 Wine Industry Trends to Watch in 2024
The year ahead will focus on soil health, labor, and innovations from the East Coast, while cooperation and consolidation reshape the industry
Navigating the Wine Sales Rep Pay Landscape
From salary structures to securing other benefits, here’s what you need to know about negotiating a job offer in wine sales
What Beverage Buyers Should Know Before Shifting to a Sales Rep Role
Sales experts share insight on how to make it in beverage wholesale after a life of retail and restaurant jobs
Could Reuse Be the Future of Wine Packaging?
Lightweight glass, recycling, and alternative packaging provide steps towards a greener future, but the ultimate solution lies in reuse
The Path to Zero-Emission Wine Shipping
As the wine industry reckons with the climate impact of its global transportation network, options multiply for decarbonizing freight and shipping
A Winery Guide to Trade Show Success
Advance planning, cost analysis, and prompt follow-up are all vital components for smart exhibiting, whether for big booths or first-time players
Understanding Terra Alta’s Brisat, Spain’s First Officially Designated Orange Wine
Terra Alta is capitalizing on the growing popularity of orange wine by officially adding their historic, skin-contact white wine to the DO’s bylaws
The New Generation Fueling Arak’s U.S. Growth
The Levantine spirit arak is finding inroads in the U.S. market thanks to the work of passionate producers and importers
8 Health and Wellness Hacks For Drinks Pros
Indulgence, long hours, and unhealthy habits are occupational hazards, but manageable changes and a shift in mindset can boost mental, physical, and emotional well-being
