PARTNERSHIP

Diversifying Wine Lists and Retail Shelves with Italian Rosé Wines

As temperatures warm in the spring and summer, wine drinkers expect wine lists and retail offerings to be colored in shades of pink. To meet consumer demand, beverage directors and wine buyers begin allocating more space to rosé, adding new SKUs to inventory. And while regions like Provence and California are standard sources for rosé, Italy has become an increasingly important hub of rosé production. [Read more]

 

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