Beer manufacturers hope digital rebates will boost sales, provide insights →
The most well-known rebate program for alcoholic beverage manufacturers is run by Colorado-headquartered Ibotta, Inc, which essentially functions as a digital advertising platform and generates revenue via a “pay-per-sale” cost structure that includes varying fees based off suggested retail prices. According to the company’s rate card, breweries pay Ibotta $1.85 every time an item that costs between $12 and $20 is sold. Companies can also pay for featured placement within the app. A typical $2.00 rebate offer will end up costing a brewery a total of $3.85 to move a single unit. Ibotta currently offers alcoholic beverage rebates in 35 states.
WineAmerica: wine industry contributes $219.9 billion to the economy →
WineAmerica, the National Association of American Wineries, today unveiled a national economic impact study—conducted by John Dunham & Associates of New York—showing the wine industry’s total benefit to the American economy at $219.9 billion in 2017. The comprehensive study measured direct, supplier, induced, and total output including jobs, wages and taxes at all three levels. The wine industry’s direct impact is $84.5 billion, the supplier impact $58.8 billion, and the induced impact $76.6 billion. The wine industry provides 998,496 jobs and over $33.5 billion in annual wages. When supplier and induced figures are included, the totals are 1,738,270 jobs and $75.8 billion in wages.
Brewers Association: U.S. craft beer contributes $68 billion to the economy →
In a report released by industry group the Brewers Association, it was revealed that the U.S. craft beer industry contributed $67.8 billion to the U.S. economy, as well as more than 456,000 jobs, in 2016. The figure was obtained by the Brewers Association via its annual ‘Beer Industry Production Survey’ (BIPS) and the bi-annual “Brewery Operations Benchmarking Survey”(BOBS) as well as additional government and market data that relates to “small and independent American craft brewers.”
Michigan: Commission votes to lift rule on proximity of liquor stores →
The Michigan Liquor Control Commission has voted to lift a longstanding rule prohibiting liquor stores from operating within a half-mile of each other. The Detroit News reports approval Tuesday from the three-member panel allows the rulemaking process to proceed. The proposal prompted public safety and business concerns. Michigan legislators could intervene, however, before the rule is officially revoked.