How Creative In-Store Tastings Build Business
By offering unique in-store tasting opportunities, retailers are driving sales and building their customer base
Shana Clarke is a wine, sake, and travel writer, and the author of 150 Vineyards You Need To Visit Before You Die. Her work has appeared in Saveur, Fortune, NPR, Wine Enthusiast, and Hemispheres. She was shortlisted for the Louis Roederer 2020 International Wine Writers’ Awards and ranked one of the “Top 20 U.S. Wine Writers That Wineries Can Work With” by Beverage Trade Network in 2021. She holds a Level 3 Advanced Certificate from Wine & Spirit Education Trust and is a Certified Sake Sommelier. She will always say yes to a glass of Champagne. Learn more at www.shanaspeakswine.com and follow her @shanaspeakswine.
By offering unique in-store tasting opportunities, retailers are driving sales and building their customer base
Innovative ways in which wine retailers are gaining visibility and setting their brands apart in a crowded marketplace
From kegs to private labels, fast-casual establishments are building strong brand messages through inventive wine options