PARTNERSHIP

Bertani


Bertani is synonymous with Amarone della Valpolicella Classico. By balancing heritage with boundary-pushing innovations, the brand has become one of the most important, style-defining producers in this historic category. Their wines are recognizable, authentic, and allied with tradition.

This advertising content was produced in collaboration with SevenFifty and our partner, Bertani.

For 165 years, Bertani has not simply followed tradition, but has defined it. A standard-bearer of Amarone della Valpolicella Classico, with 200 hectares of vineyards in the heart of one of Italy’s most respected wine regions, Bertani has tendered an extraordinary library of 45 unique vintages.

This isn’t a heritage taken lightly. The team at Bertani balances respect for tradition with a fluid sense of adaptation, working with the patrimony of the terroir and winemaking methods. Sometimes innovation requires a less-is-more approach; for instance, the estate decided to eliminate weed killers, chemical fertilizers, and systemic products in the vineyard years ago. In the cellar, non-invasive practices maintain the vitality of the fruit as a translation of the land.

Valpolicella Classico—the traditional heart of Valpolicella, where Bertani sits—has unique basalt and volcanic soils that lend style-defining elements to Bertani’s wines, such as freshness, minerality, and smoky character—making them elegant and steadfast beyond fashion. Woven through each decision is a commitment to deliver this essence, which fans of Bertani have come to expect.

Bertani Amarone della Valpolicella Classico has been called “larger than life,” a phrase that captures the wine’s timeless flavor profile. Corvina and Rondinella are at the heart of Amarone, and the vineyard team at Bertani selects only the top 30 percent of clusters, which are meticulously sorted before vinification. A natural drying period and an eight-year oak aging program deliver on the promise of quality, elegance, and balance. The years-long process requires patience, but it is necessary to produce Amarone that lives up Bertani’s reputation and continues to introduce a time-honored style to new and younger drinkers.

The success of Amarone della Valpolicella Classico as a category has been propelled by Bertani, bolstering attention for the region throughout Italy and the world. From dense and dry Amarone Classico, to meditative and substantial Recioto, Bertani is synonymous with Amarone, which is recognized globally for its unique characteristics.


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Recently, Bertani has been focusing on Valpolicella Valpantena, a pre-Alpine valley to the east of the city of Verona. This area features deep valley soils with a moderately fine texture, originating from sedimentary and limestone rocks. The proximity to the Lessini mountains makes for significant diurnal temperature ranges. Due to this special terroir, the Valpantena is the only one of Valpolicella’s seven valleys to become an officially recognized geographical zone within the Valpolicella DOC. Bertani’s Amarone della Valpolicella Valpantena is another jewel of the winery’s portfolio, due to its freshness and lively aromatics.

A mindset centered on wines that not only last the test of time but also inspire curiosity and satisfaction—this is what navigates Bertani through the decades. These wines are recognizable to customers, tied to their homeland, and allied with tradition. When people seek Amarone, Bertani is the name they expect.