This advertising content was produced in collaboration with SevenFifty and our partner, Pernod Ricard.
In recent years, consumers have increasingly reached for ready-to-drink (RTD) cocktails as their beverages of choice. In many cases, it’s hard to beat a drink that has the convenience of a can with the taste of a bar-quality cocktail. And the numbers prove just how popular RTDs have become: In 2020, the RTD segment grew by 102 percent, according to Nielsen, and spirits-based RTDs are predicted to grow 41 percent in volume by 2024, according to IWSR Drinks Market Analysis.
A series of new, premium RTDs from three of Pernod Ricard’s most in-demand brands—Jameson Irish Whiskey, Absolut, and Malibu—position the company as a leader in this rapidly growing category.
Whiskey is among the fastest-growing RTD spirit bases. Nielsen projections predict a 347 percent growth in whiskey-based RTDs by 2024. Jameson, one of the most iconic and recognizable Irish whiskeys, recently released its first RTD, Jameson Ginger & Lime, in March of 2022. It’s made with natural ginger and lime flavors that pair perfectly with smooth Irish whiskey. The cocktail is an easy-drinking and convenient choice that can be enjoyed chilled straight from the can.
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For tropical, rum-based cocktails, Malibu Cocktails in a Can now come in four flavors: Piña Colada and Strawberry Daiquiri, introduced in 2021, as well as the newly released Pineapple Bay Breeze and Watermelon Mojito. All options combine Malibu’s signature Caribbean rum with natural flavors, demonstrating Pernod Ricard’s commitment to high-quality products. The 7%-ABV, 12-ounce cans easily conjure the summertime mindset that Malibu cocktails embody.
Finally, there’s Absolut, which launched its first RTDs in 2020. Absolut has long been a go-to vodka for premium, classic cocktails, and Absolut’s RTD cocktail line puts original Absolut Vodka into a can with refreshing natural flavors. Sparkling options, which launched in 2020, include Mango Mule, Berry Vodkarita, and Grapefruit Paloma. Each flavor is well balanced with a touch of fruity sweetness and just the right amount of fizz.
The new Pineapple Martini, released in the spring of 2022, is a refreshing, smooth, non-carbonated cocktail that delivers on consumer expectations of a classic Martini. The flavors are currently sold in four-packs and range from seven to 10% ABV. Regardless of the flavor, all of Absolut’s RTDs offer bar-quality cocktails with an innovative flavor twist.
Led by new options from these three core, consumer-favorite brands, Pernod Ricard is meeting the demand for creative and high-quality RTDs head-on now and into the future.