The Barolo & Barbaresco World Opening Launches in New York City

A tasting event featuring wines from more than 200 Barolo and Barbaresco producers—and previews of new vintage releases—premieres in February

Photo courtesy of Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani.
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Often referred to as the “king and queen” of Italian wine, Barolo and Barbaresco are revered around the globe, but the consortium that represents these two iconic regions is stepping up its efforts to ensure that trade professionals, press, and consumers understand the subtle nuances that make these two wines so extraordinary. On February 4, the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani will launch the first Barolo & Barbaresco World Opening (BBWO) as part of its 2020 campaign to promote Barolo and Barbaresco around the world. The BBWO will kick off with a Grand Tasting event at Center415 in Midtown Manhattan.

The Grand Tasting will feature wines from Barolo and Barbaresco on a scale never before seen in the U.S. market. A broad spectrum of DOCG wines from all 11 communes of Barolo and the three communes of Barbaresco will be showcased, along with a generous sampling of MeGA (Menzioni Geografiche Aggiuntive) single-vineyard bottlings from both appellations. These MeGa products demonstrate the relationship between a wine and the specific delineated area where its grapes were grown.

The BBWO program is designed to give attendees a unique chance to speak with producers and sample hundreds of outstanding wines from these prestigious regions. The event will also offer opportunities to learn more about the renowned sites and microclimates of Barolo and Barbaresco, how different vineyard locations affect the wines, and the key characteristics of the Nebbiolo grape through educational seminars hosted by the famed Italian cartographer, Alessandro Masnaghetti.

Some of the most sought-after in the world, the bold, aromatically complex wines from Barolo and Barbaresco are made from 100 percent Nebbiolo. They offer exceptional aging potential, approaching their peak between 10 and 30 years, and many can age 40 years, or even longer. These wines are cultivated in two distinctive areas of the Langhe region in Piedmont, Italy—separated, mainly, by the town of Alba. Because of its historic vineyards and wine traditions, the Langhe was named a UNESCO World Heritage Site in 2014.

Photo courtesy of Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani

Founded in 1934 and representing 521 wine producers across multiple appellations, the consortium is committed to managing, protecting, and promoting barbaresco, barolo, the Langhe, Alba, and Dogliani wine denominations. To uphold the quality of Barolo, Barbaresco, and the other appellations it represents, as well as the land in the Langhe, the consortium enforces strict agricultural guidelines on wine production, from agronomy and yields to market surveillance.

FREE registration for the BBWO Grand Tasting on February 4, 2020


On February 5, the second day of the BBWO event in New York City, Masters of Wine, critics, judges, and sommeliers from around the globe will participate in the World’s Best Palates, a tasting and competition designed to assess the overall quality of the 2016 Barolo and 2017 Barbaresco vintages. This event will take place downtown at the Public Hotel. The results of the competition will be unveiled later the same evening during an exclusive gala dinner featuring Michelin-starred foods, Italian music, and a presentation of the highly anticipated new vintage releases of Barolo and Barbaresco. Future BBWO events are planned to take place in Shanghai in 2021 and San Francisco in 2022.

Complimentary registration for the BBWO Grand Tasting is available to SevenFifty Daily readers. 


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