Since its launch in 2017, the digital publication SevenFifty Daily has collaborated with some of the brightest writers and thought leaders in the drinks business to create a thriving editorial program around the business and culture of the beverage alcohol industry. In 2019 alone, the publication was recognized with 17 editorial awards—including Best Cocktail & Spirits Publication from the Tales of the Cocktail Foundation—for its insightful features, ground-breaking series, and dynamic digital strategy.
Because innovation is born out of collaboration, SevenFifty Daily is partnering with the iconic trade magazine Beverage Media to broaden both publications’ editorial scope and audience. SevenFifty Daily has announced a new editorial team for 2020, led by Kristen Bieler, Beverage Media’s editor-in-chief, and Anna Klainbaum, who will be overseeing digital content strategy for SevenFifty Daily.
Distinct Publications with Collectively Broader Reach
The companies will continue to run SevenFifty Daily as a distinct digital publication and Beverage Media as a monthly print edition, and will leverage the best of each brand’s unique programs, features, and series by cross-publishing across platforms to reach the largest network of beverage alcohol professionals in the U.S.
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SevenFifty Daily and Beverage Media audiences can expect the same in-depth reporting, management insights, and profiles of industry leaders and brands. In 2020, for example, readers will learn more about: the Master Sommelier exam cheating scandal, the clandestine business of counterfeit wine, how to get smarter on inventory, and the best ways to elevate wine service in casual settings.
Expanded Opportunities for Partnership and Advertising
Collectively, SevenFifty Daily and Beverage Media reach the industry’s largest audience of more than 250,000 wines, beers, and spirits professionals. Moving forward, the SevenFifty Daily and BMG publishing teams will integrate their advertising operations and services as well. Leading this effort will be Guy Peluso, the general manager of ads and partnerships for SevenFifty, and Jody Slone Spitalnik, COO of Beverage Media Group. This alignment gives advertisers access to the nation’s largest trade audience across the three-tier system, and a complete omnichannel solution to reach the trade with print advertising, events, and digital advertising.
The publications’ collaboration builds on a strategic partnership that SevenFifty Technologies, Inc. and Beverage Media Group formed earlier this year to influence the industry’s e-commerce transformation. Within the vast and diverse community of wine, spirits, and beer professionals, the publications plan to collectively become the most essential resource for all sectors of the trade.
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