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Noah Rothbaum is the editor of The Daily Beast’s Half Full section. Under his leadership, the site won the 2018 and the 2020 Tales of the Cocktail Spirited Award for Best Cocktail & Spirits Publication. He also hosts the podcast Life Behind Bars with legendary cocktail historian David Wondrich, which won the 2018 and the 2021 Tales of the Cocktail Spirited Award for Best Podcast Series. Rothbaum is the author of the book The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, through 100 Iconic Labels and the forthcoming The Whiskey Bible. He is the associate editor of the Oxford Companion to Spirits and Cocktails. His first book, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, was published in 2007.
Cocktails and spirits expert Noah Rothbaum forecasts some of the biggest trends the spirits industry will see over the next year
