6 Spirits Industry and Cocktail Trends to Watch in 2026
Cocktails lean toward “ready-to-eat,” the gin category gets a leg up from Gen Z, and a sustainability-minded zeitgeist pushes waste-based spirits from novelty to mainstream
Cocktails lean toward “ready-to-eat,” the gin category gets a leg up from Gen Z, and a sustainability-minded zeitgeist pushes waste-based spirits from novelty to mainstream
To not only survive, but thrive, breweries must effectively target Gen Z, provide value for consumers, and cope with uncertainty around THC drinks
Over the next year, wine businesses will be forced to make decisions based on difficult economic conditions, but Americans are still buying wine—and creating opportunities in certain categories
From milling ratios to brewing techniques, the world of sake is constantly evolving. These are the key developments pushing the category forward in the new year
To navigate a turbulent environment, breweries are planning to focus on approachable styles and flagship SKUs in the year ahead
From tariffs to climate change, the wine industry will face significant challenges in the year ahead, but changing consumer preferences could also bring opportunities
Between greater scrutiny of celebrity spirits and the looming threat of a trade war, these are the trends and issues the industry will be talking about in the year ahead
Non-alcoholic beverages meet the mainstream, Gen Z arrives on the scene, and coffee cocktails move beyond the Espresso Martini
Alternatives without carbonation, improved customer service, and brewery consolidations are on deck for the coming year in beer
The year ahead will focus on soil health, labor, and innovations from the East Coast, while cooperation and consolidation reshape the industry
Variety packs, homegrown grains, and fewer SKUs are all on the docket for the beer industry in the coming year
The spirits industry is evolving to meet shifting consumer demands and a changing world. Here are the trends that will shape the year to come
In the coming year, the wine world will respond to climate change and generational shifts
Breweries persevered through an unpredictable year. What adaptations will they make in 2022?
During a time of change, the wine industry is once again proving its resilience. Here are the key trends shaping the wine world in the year to come
Cocktails and spirits expert Noah Rothbaum forecasts some of the biggest trends the spirits industry will see over the next year
Breweries were forced to adapt in 2020. Which pivots are poised to become permanent fixtures on the brewing landscape?