Ted Simmons

Ted Simmons is a lifestyle journalist specializing in trends, features, and celebrity profiles. A good drink tastes better when it’s soundtracked by great conversation, and he is constantly considering the latest in music, movies, TV, and sports. 


From left to right: A Tale of The Forest by Glenmorangie with illustrated packaging by Pomme Chan. Bruichladdich has dropped the tin for its Port Charlotte range. Midleton Very Rare and its newly designed recyclable box.

Does Premium Whiskey Need a Box?

Secondary packaging signifies a bottle’s collectable status in the premium whiskey market, but, now that sustainability is top of mind, consumers are shifting their priorities