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The 7th Annual North Coast Wine Industry Expo—called WIN Expo—returns with a bang on December 6 in Santa Rosa. The day-long conference is the perfect opportunity for the wine trade to discover cutting-edge products and services, along with seminars and panels presented by industry thought leaders and innovators.
“Attendees can expect high-quality exhibitors, first-class educational sessions and speakers, and to see some of the most innovative products and services available to the wine industry today,” says George Christie, conference founder and CEO of Wine Industry Network.
This year, the programming is more robust than ever, with a 50 percent increase in workshops and trainings over last year. There are three tracks for attendees: Winemaking, Sales & Marketing, and Strategy & Leadership. The sessions cover a range of topics, from hands-on winemaking workshops and staff-training tactics for tasting rooms to tips on how to get the attention of the most influential wine writers. The conference is timed to help wine trade professionals gear up with ample education, fresh ideas, and industry predictions so they enter the new year ready to perform at their best.
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“The speakers are the highlight for me,” says Alexandra O’Gorman, director of communications at Ramey Wine Cellars. “Each is an expert in their field and helps me think about our brand’s future while giving me an original idea that I can immediately implement back to the winery. It’s a great event and worth attending.”
Attendees get the first peek at new winemaking technologies and products, including winery equipment, viticultural services and analysis, legal and financial services, and more. “Attending WIN Expo can give someone the ‘aha moment,’ allowing people to see possible solutions they may not have realized existed, which would help them improve efficiency on the bottling line, solve a supply chain problem, or simply to see an innovative idea that can completely alter the way they are currently doing something,” says Beth Zarnick-Duffy, sales manager at Emmeti USA, a winery equipment manufacturer.
Nearly 300 top suppliers will be exhibiting their wares, making WIN Expo the second largest show of its kind in the country, and a must-visit to stay on the leading edge of wine production. “Our team attends the WIN Expo every year because the event delivers relevant and innovative products and ideas for our winery,” O’Gorman says. “The vendors help our team improve our current processes and think about new ways to advance our systems.”
For vendors, the event is an opportunity to get products and services in front of the industry’s decision makers, from winemakers to technical directors. “WIN Expo allows us to connect with current customers outside of work, as well as with new potential customers, who meet us for the first time and learn about our equipment,” Zarnick-Duffy says. “It opens doors for both exhibitors and attendees that would otherwise remain closed.”
If you haven’t attended before, this is the year. Some conference sessions are close to being sold out, so register while you still can!