
Spearheading a Game-Changing Whiskey Marketing Campaign
With his unique and varied skill set, Trey Wade is exploring new experiential ways to market American whiskey—and shaking up an industry that has long been the domain of older white men
Liza Weisstuch is an American contributing editor of Whisky Magazine and the senior editor at Budget Travel. Her work has appeared in the Washington Post, the New York Times, the Boston Globe, and Whisky Advocate, among other publications. Follow her on Twitter and Instagram: @livingtheproof.
With his unique and varied skill set, Trey Wade is exploring new experiential ways to market American whiskey—and shaking up an industry that has long been the domain of older white men
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