Headshot of Sarah Baird

Sarah Baird

Sarah Baird is an award-winning journalist based in Kentucky. Her work appears regularly in the New York Times, the Wall Street Journal, GQ, and beyond. She is the author of four books, including New Orleans Cocktails and Flask.


A tour guide shows off a sample bottle to a booze trail tour group

The Big Business of Booze Trails

Linking distilleries, wineries, and breweries in a tourist-friendly map or trail raises the bottom line for the producers involved, but also gives local economies a much-needed boost