This advertising content was produced in collaboration with our sponsor, Giesen.
In 2019, long-established New Zealand winery, Giesen, set their staff a wellness challenge that included cutting out alcohol for 30 days. Giesen’s team, however, quickly became disheartened by the lack of quality, non-alcoholic wines available to them. They put forth an idea: Giesen could make its own high-quality dealcoholized wine to add to its portfolio of full-strength bottlings. Under the leadership of head winemaker and director of innovation, Duncan Shouler, that’s exactly what they did.
Fast forward six years and Giesen’s range of alcohol-free wines has shot to success, earning the brand a coveted number one spot for premium dealcoholized wine (above $12) in the market today, and a number two spot across every price point. Put another way, two out of every five bottles of non-alcoholic wine sold in the U.S. above $12 are Giesen’s.
It was Giesen’s 0% Sauvignon Blanc that first launched the range to success, which is unsurprising from a label with feet planted firmly in the sun-soaked Marlborough region, perched in the northeast corner of Aotearoa-New Zealand’s South Island. Giesen’s 0% Sauvignon Blanc may not have alcohol, but it does still showcase all the vibrant, fresh aromatics that Marlborough Sauvignon Blanc is known for.
Don’t miss the latest drinks industry news and insights. Sign up for our award-winning newsletters and get insider intel, resources, and trends delivered to your inbox every week.
What’s more, Giesen’s range of alcohol-free wines now offers a multitude of styles to suit every palate. There’s a refreshing sparkling, a juicy red blend, a pair of aromatic whites (Pinot Grigio and Riesling) and a barbecue-friendly rosé. Launched towards the end of 2024, Chardonnay is the latest to join the zero-alcohol brigade, and it’s already enjoying fast and furious growth.
Giesen’s secret to success is simple. All of their dealcoholized wines start with the same high-quality juice that goes into its full-strength wines. Another major selling point for Giesen’s dealcoholized range is the fact that the wines are low in calories. They clock in at around 19 to 33 calories, which is approximately 80 percent lower than full-strength bottles.
