This advertising content was produced in collaboration with our sponsor, Bezel.
Crafted with a dedication to quality that has defined Cakebread for decades, Bezel takes a bold step beyond Napa Valley to uncover the hidden gems of California wine. Sourced from the breathtaking landscapes of Paso Robles and the San Luis Obispo (SLO) Coast—one of the state’s newest and most exciting AVAs—Bezel showcases the regions’ sun-drenched days, cooling ocean breezes, and long growing seasons, all of which create bright, fruit-forward wines with undeniable character.
Following in Cakebread’s footsteps, sustainability and respect for the land are at the core of Bezel’s winemaking philosophy. Through its close relationships with local growers who follow the best practices in vineyard management and grape cultivation, and by focusing on Central Coast regions with unique microclimates, Bezel can ensure it secures top-quality grapes to produce extraordinary wines for any occasion.
The lineup includes a warm yet lively Chardonnay, a bold and elegant Cabernet Sauvignon, and a well-balanced Pinot Noir that displays deep and thoughtful layers of fruit and spice. Bottles of Bezel range from $25 to $30.
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Inspired by the precision of fine jewelry and watchmaking, the Bezel name and brand symbolize the winery’s dedication to craftsmanship. The gold ring on each bottle signifies Bezel’s commitment to quality, while the black and white photos featured on Bezel labels drive home the company’s appreciation for unique terroirs. Those photos, which depict California’s majestic landscape, were originally captured by Cakebread founder Jack Cakebread and illustrate the foundation laid with the family’s first vintage in 1973.
Driven by a vision to explore the charm and wonder of California’s Central Coast, second-generation owners Bruce and Dennis Cakebread created Bezel to craft a different style of wine that is vibrant, approachable, and perfect for everyday moments. The brothers tapped Jane Dunkley for head winemaker, who brings her adventurous spirit and deep affection for Paso Robles and the SLO Coast to every bottle of Bezel.
